[vc_row margin_bottom=”5″][vc_column][vc_single_image image=”15070″ img_size=”1350×1000″ alignment=”center”][vc_empty_space height=”24px”][vc_column_text]if there is one thing i would like to tell each and every entrepreneur. one thing each of them should do. one thing which they cannot strike out of there to do list.
show the world how much you love your brand. your love for the brand is translated into your belief in your brand. and your belief in your brand will be infectious soon and everybody around you will start believing in what you are doing or trying to do.
now when everyone else believes in it so strongly it comes back to you and your belief goes a notch higher.
NOW WHAT? you go for an investors pitch not just that you have kickass data to close the argument, what you carry now is a more confident body language which no self help book can teach. it comes from within. and that’s what nails down the pitch. nobody wants to invest into shaky people however good their deck might be, people invest not only in the power of the idea but the people behind. But interestingly this part is mostly omitted when you search for online tips on winning an investor pitch.
this is easier said than done. not that the process is difficult but it needs high level of commitment. people are often more engaged in the beauty of the idea of the product, than the brand which defines the product. a few easy tips to be an awesome brand ambassador of your own brand, even before the brand is there in the market.
wear the brand: keep finding opportunities to flaunt your brand name. people don’t remember where they saw the name but what they do remember is they have seen the name pretty often. Said that we need to be careful about how we use.
By no means should it be brash unless the brand itself is ‘brash’. this is no advertising where we are volunteers who wear branded t-shirts and walk around distributing flyers. we are talking about a founder who is proud of his brand and doesn’t flinch in flaunting it.[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”15071″ img_size=”1350×1000″ alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]talk the brand lingo: every brand has a particular voice. it has a set of beliefs. it could be ‘candid’, it could be ‘minimalist’ or it could be full of ‘jargons’. we as the custodian of the brand should talk the same language.
like we at think simplr (as the name suggest) believe in simplifying solutions. now when we meet clients or people in general we try to keep our conversations simple without unnecessary jargons. our decks stay minimalist. and we make sure we show lot of passion about ideas. now suppose the founders of think simplr start talking in very complicated language how are people going to trust the brand.
founders/owners/stakeholders play a large role in being the role model of the brand and need to sync in with the brand as much as possible.
for example the mansha kaur the founder of growth gazette she never claims to know everything about everything but in each conversation she builds a point of her keen interest in understanding the stories of startups the way she narrates these stories in her conversation get infectious and you feel like being a part of the growth gazette philosophy, she and growth gazette breathe the same air.
show brand elements as much as possible
when i’m getting a portrait shot for an article why not have a Think Simplr branded coaster on my table. Another food startup ‘The Punjab Kitchen’ we consult started by Ekta Gogia now when he is working out of a co-sharing workplace he makes sure that the food he gets from home comes in in a ‘The Punjab Kitchen’ branded carry bag and inside are disposable boxes of ‘The Punjab Kitchen’. Thats doing the right thing on the right opportunity. Or some people may simply having an elegant logo sticker on the laptop. or start carrying pencils with your brand name which casually you can also leave back at at clients office atlas for a while he will keep interacting your brand name. but make sure don’t make these look as freebies these should look like stuff you actually use, things with purpose in your life. email ID’s should belong to the brand url and not just a yourname@gmail.com instead yourname@brandname.com
be one with your brand don’t think of yourself as a separate entity you and your brand are one refer to your ideas as if they are your brands ideas. Instead of saying ‘I think so…’ say ‘Think Simplr thinks so…’ or instead of saying ‘I have a brilliant idea’ say ‘Think Simplr has a brilliant idea’. Instead of ‘I’ say ‘WE’. never blame it on the brand. everything good should be credited to the brand and everything wrong you can take it on yourself. if need be become the social ambassador of your brand, if it’s a visual product use your own instagram account to repost the posts. or share your ideas on LinkedIn as your brands thinking.
make brand identity look professional now since we and our brand is one it’s important for both to look professional. how can our brand identity look unkempt, unthoughtful and inconsistent. investors can see it through how much love and conviction we have put into the brand. mind you people buy into brands in a much bigger fashion than just product ideas. brands are complete working ideas not just concepts to ponder upon.[/vc_column_text][/vc_column][/vc_row]
