We work with ideas everyday, be it a new startup, or the new marketing challenge or an advertising brief or how to solve the HR issue on our tables.
And the problems we solve these days, are different from what we faced yesterday. Today we need new thinking, fresh thoughts, and innovative ideas to solve them.
But how can we judge if the ideas we are thinking are creative and innovative? And not the same stale hackneyed way to approach things?
The reason we are unable to think new most of the times is because we get constrained within the circles of our fields. And the way forward is to break out of this singular worldview.
So the touchstone for your ideas is to evaluate them basis, what diverse fields did you connect to answer your challenge.
Employee motivation + Sports + elephants?
Consumer behaviour + zoology + music?
Technology +mythology?
More the new connections living within your idea, higher the probability of solving complex, difficult, problems with new, unique and simpler solutions.
Before you finish thinking, always ask yourself, what did i connect?
email: raman@thinksimplr.com
