Programme to Accelerate Development for MSME Advancement

The acronym came first.
The challenge was to make it mean something more.
We moved away from the usual government visual codes and shaped an identity that feels modern, rooted, and full of quiet strength. A layered lotus that opens into possibility — balancing structure with softness, and tradition with momentum.
A system that reflects what PADMA is meant to do: help the smallest enterprises grow with dignity and direction.