Karnal Smart City – Brand Identity

The logo takes the most recognisable elements of the technology; the signal, which represents the presence of technology and the cursor, which connotes individual’s access to technology; and transforms them to create a symbolic visual of a flower. This flower coupled with the baseline “power of imagination” captures the essence of smart city Karnal. It states the transformative power of technology through participation. The emotions it evokes are of human values, our collective desires of a life that is not just seamless and convenient but also beautiful.