Wind Under the Wings
Small enterprises are like paper planes — light, nimble, and full of untapped potential. And the Directorate of MSME, Government of Haryana, exists to give them the wind beneath their wings. Our task was to translate this spirit into a brand identity. We chose the paper plane as our central symbol — a universally recognised metaphor of ambition and flight. Through vibrant colours, ascending lines, and a dynamic layout system, we created a visual language that speaks of progress, support, and soaring futures. Because when the right wind lifts the smallest ideas, they can truly fly high.