Time Hello is a new upcoming mall in Gurgaon. As one of the late entrant in an already highly cluttered market, the key question was how to be differentiated and be attractive to customers. After an indepth customer engagement and location need analysis, we decided to position the place, more of a public/open place and less of a commercial space. The absence of quality public infrastructure was the opportunity. We built a world where the social and commerce overlapped. A place where you are always welcome and belong. We designed a place, which a customer would say is My Happy Place