THE CONNECTED GURGAON:

If there is any city that can be called magical it would be Gurgaon. Its like one moment it wasn’t and the very next it was there. Fully evolved. Designing an identity for a city like Gurgaon can be very complex. It is rich in history. Its present is fascinating. But what truly matters when one has to define this city is its future. Because it is where it would be created. Gurgaon is a truly global city. And in the logo we have tried to capture two dimensions of its all-inclusive, universal, cosmopolitan essence: connectedness and fluidity .