We imagined Comfort as the loud, loveable offspring of Café Delhi Heights — raised on good food and great vibes. A brand that thrives on randomness, wears its heart in hashtags, and believes that joy belongs everywhere — in food courts, on t-shirts, even in cutlery.

The identity is a mashup of moods: confident, youthful, a little chaotic — just like real comfort. We used shifting visuals, playful icons, and a tone that doesn’t sell, it flirts. Everything becomes a canvas — menus, stickers, trays, tees — inviting people to not just eat, but to feel something. Because comfort isn’t quiet.

It’s cheeky.

It’s real. It’s now.