We saw the hatch not just as a door — but as an idea. A shift. A moment between where you are and what you could become.

Rooted in the founder’s marine background, we built the identity around this powerful metaphor of movement between spaces. The bulb — universally known as the symbol of ideas — becomes a hatch itself, cracked open to possibility. The visual language is bold and intentional, designed to fuel energy and connection in every corner